Digital marketing is growing at such an incredible rate, that it’s hard to keep up with all the latest trends, techniques, and tools. It’s also easy to get lost in the sea of information about what you need to know and what’s important to focus on in order to have a successful digital marketing strategy. Luckily, we have seven specific types of content that will help you build your digital marketing toolkit and drive your business forward.
The How-to genre is one of your best bets to produce digital marketing content that engages readers and improves conversions. According to research by Rival IQ, nearly 60% of B2B companies use how-to articles in their lead generation funnels, with over 80% seeing more leads from these types of articles.
By breaking down a process into manageable steps and including examples, graphics, and annotations, you can engage readers more effectively than other types of content. How-to Articles can be great for promoting product pages or lead capture forms as well. They work well for driving actionable insights since they focus on educating users about your product or service instead of just promoting it to them.
A listicle might be an easy way to share digital marketing content. Try compiling a list of 7 things that are relevant to your niche. Even if you have just one thing to share, why not frame it as a listicle? The structure itself is attention-grabbing and can engage readers in ways other types of content may not.
Just make sure that each item on your list is interesting enough for people to click on! For example, if you’re targeting teachers, something like 6 Sites Where Teachers Can Get Free Classroom Resources might work well. If you’re targeting beauty enthusiasts, 7 Tips for Beautiful Hair Using Only Household Items could be ideal.
A frequently asked question (FAQ) page is a great way to provide fast answers to your website visitors. Creating an FAQ helps you stay organized, provides information for users, and helps reduce calls and emails.
To optimize your FAQ page for search engines, use specific keywords, and short but informative answers, and direct users to other content on your site that has more information about each topic. As with all content on your site, make sure your FAQ is consistent in voice, tone, and spelling from one answer to another.
Visual aids help you retain information more efficiently. According to a study conducted by Pop Chart Lab, people are able to better absorb and remember data when it’s in a visual format. So next time you have a lot of information to share, opt for an infographic instead of just text.
A great resource for creating infographics is Canva or Venngage formerly known as Visually. You can use templates and add your own spin on everything from quick tips lists to guides on how something works.
It’s no secret that consumers watch more videos than they do anything else online. One thing most people don’t know is that each video can be optimized to serve up an array of different kinds of marketing content. Video can be used to create awareness, drive conversion, encourage engagement, and much more.
Video is so effective because it has a unique way of engaging with viewers on an emotional level; your audience feels like they are having a real-life experience with you and your business no matter how far away they actually are. By using video to create compelling content, you can expect to see a large surge in traffic and conversions from your target audience.