With so many different types of business photography out there, it can be tough to know how to market your business effectively and reach the right audience.
Luckily, you don’t have to start from scratch We’ve compiled 4 of the hottest business photography marketing strategies that are used right now to gain new clients, increase repeat business, and build their brand as an industry leader. The good news? You can implement all of these tips today.
Become a Digital Nomad
If you love traveling and you don’t mind living out of a suitcase, being a digital nomad might be for you. All it takes is some forethought to plan your day-to-day.
While there are many ways to become a digital nomad, one of our favorites is Remote Year, which provides an opportunity for professionals from various disciplines to travel around 12 countries in 12 months while working remotely. Costs vary depending on the country and travel schedule.
Get a Professional Headshot
Headshots are a great way to put a human face behind your business photography. There are lots of ways that businesses Photography use professional headshots; they can be used in marketing collateral, on social media, or just as part of your website.
Getting some photos done doesn’t have to be hard or expensive you can even do it yourself! In addition, you don’t need professional-level gear either.
You won’t get William Wegman’s quality with a point-and-shoot. Think about what kind of photos would best reflect your brand and purpose and start there. Experimentation is key and also enjoyably fun.
Promote Your Instagram Feed
Social media is a great way to spread the word about your business Photography and attract new clients. You could spend hours updating your Facebook page, or you could drive more traffic with Instagram.
With an active account, you can drive relevant users directly from Instagram’s website, where they’re sure to see your images.
To boost your reach, make sure you have at least 10-15 photos up to show that there is real content on your page. For maximum exposure, also post links to your Instagram feed on other social networks like Twitter and Facebook.
Get Your Friends to Promote You
People are far more likely to listen to and trust a recommendation from someone they know, like, and respect.
That’s why it’s imperative that you find ways to grow your client base organically by building a solid network of referrals and not through annoying ads.
And one easy way for business Photography to increase their referral flow is by leveraging their contacts with other professional photographers.
If you have a friend who owns or works at another business photography studio, ask them if they would be willing to refer clients to you when they can’t take on new projects themselves.
You can also ask local wedding planners and event coordinators if they would be willing to do so as well.
This tactic will help make sure that potential clients see your name come up multiple times in their search results which will ultimately lead them right back to your website!
Create A Website For Your Photography Business.
The biggest hurdle you’ll face when trying to reach new clients is that they won’t know how amazing your work is.
That’s why it’s essential that you have a website for your business so you can showcase your most impressive shots and attract potential clients.
Your website should display images of your past projects, include some samples of your work, and have an easy-to-use contact form.
It should also link back to social media sites like Facebook and Twitter where you can expand on any services or information that might be lacking from a brief introductory page.
Most importantly, try not to make it difficult for people to learn more about you and get in touch via email or phone call.