Digital marketing has changed the way people shop and consumes forever. With many people now turning to their phones to find products and make purchases, it’s clear that digital marketing has made huge strides in recent years, especially when it comes to vouchers and coupons online.
So, if you’re thinking about using vouchers or coupons as part of your digital marketing strategy, here are seven benefits that you should be aware of before you begin.
What are digital vouchers and coupons?
A digital voucher is like a coupon, in that it offers a percentage or fixed amount off your next purchase at a store. The difference is that instead of receiving them in paper form, you’ll access them online through your email account.
In addition to being delivered electronically, they often come with an expiration date that can’t be extended, giving you more incentive to take advantage before they expire. With digital vouchers, therefore, time is literally money!
How do I use digital vouchers in my business?
Making your vouchers digital allows you to spread information about your products and services far more easily than a physical voucher. For example, if you are a barbershop owner that offers haircuts every Tuesday afternoon, you can use digital vouchers to let your customers know when they can come in on any given day.
This provides a lot more flexibility than paper vouchers and is less costly you also have access to important data like where customers are from and how much they spent with you. You’ll be able to target specific neighborhoods or demographics to get them in the door and keep them coming back for more.
What are the benefits of digital vouchers?
And businesses are always looking for ways to reward their customers and attract new ones. Digital vouchers give you a chance to do both Giving customers digital vouchers not only encourages them to return they’ll have something to spend, but it also makes it easier than ever before to promote sales.
You can advertise your voucher on social media or your website, then watch as they get snapped up by shoppers who just want to take advantage of your offer. Plus, because digital vouchers make it easy for people to get exactly what they want, there’s no more sticker shock at checkout – everyone knows what they’re getting in advance! Isn’t that awesome?
Should I provide a printed voucher or gift card instead?
You can offer customers discounts or special offers by providing a printed voucher or gift card in stores, over email, via social media, or by text. Whether your goal is to drive more sales or increase customer loyalty, you’ll want to think about whether digital vouchers might work better for your business. Here are some factors to consider.
Who else uses digital vouchers?
GIVING customers additional benefits as an incentive to use your brand over another is a marketing tactic that has been used since time immemorial. Be it offering free car washes at petrol stations or free drinks with food orders in restaurants, having something extra to sweeten a deal is always smart business sense.
If you run a retail store, digital vouchers are a powerful way to encourage repeat business from existing customers by incentivizing them with special deals on their next purchase.
How do customers redeem digital vouchers?
A major advantage to digital vouchers is that they can be sent directly to customers’ email addresses, allowing them to redeem them at any time.
Additionally, many digital voucher systems allow users to provide in-store coupons that can be printed out and brought into brick-and-mortar stores. Many online companies also provide physical gift cards as a backup option when digital vouchers are not an option.
Do they need to register an account before redeeming my digital voucher?
It is important to consider if customers need to register an account with your company to redeem your digital vouchers. In most cases, it can be much easier to have an online portal where they can browse deals, but some companies will also allow them to redeem their voucher without registering an account.
You should always consider who you are trying to attract and make it as easy as possible for them. If you would like a small-scale trial before committing yourself, try using Google Offers or Groupon Local instead.